The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.
Responsibilities
Market and User Research: Research our market's consumer preferences by collaborating with the sales team then target and segment our customers effectively based on this research.
Product Marketing: Work out product positioning, pricing, configurations, benefits, etc., and manage the launch process.
Market Planning: Keep relevant and analyze competitors and product performance, and lead sales team members to track post-launch sales performance, improve product strategies and market competition strategies.
Promotion Planning: Conduct product launches, feature releases, and product positioning. Support related departments on marketing content output and promotion planning.
Main Responsibilities
Proficient in one of the above aspects, familiar with other aspects, able to think from a broad perspective.
Excellent communication, comprehension and expression skills, able to independently be responsible for the explanation of business.
Bachelor's degree or above, with more than 5 years of experience in automotive product, sales and marketing related positions, and product operation experience.
Have a strong interest in the smart electric vehicle industry and the ability to obtain and analyze industry and market trends, competitive status, user insights, etc.
English can be used as a working language, and overseas market experience is preferred.
Seniority level

Mid-Senior level
Employment type

Full-time
Job function

Marketing
Industries

Retail Motor Vehicles

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