Wild Card is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective.

We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% Yo Y.

As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.

Key Responsibilities
80% User Acquisition, 20% Data Leadership.

Own campaign management and optimization, with a focus on in-app ad networks (App Lovin, Unity, Mintegral, etc.) and incentivized channels
Propose, allocate, and pace multi-title UA budgets
Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations
Build and mentor a growing UA team over time
Define the vision for UA data visualization, cohort tracking, and creative testing insights
Partner with our central data team on advanced projects like LTV modeling and incrementality analysis
Lead core ad monetization tasks: blocking competitors, network onboarding, AB test identification and execution
Leave behind operational excellence: processes, dashboards, playbooks, and a trained team

Qualifications

4+ years in performance marketing for mobile apps, ideally with

ad-monetized games

experience
Deep familiarity with in-app ad networks and SKAN ecosystem nuances
Hands-on experience setting up and scaling apps via MMPs (Apps Flyer, Adjust, Kochava)
Strong analytical chops—you live in cohorts, payback curves, and ROAS models
Clear communicator who can work with some PST hours overlap

Why Wild Card?
You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio.
More ownership. More impact. Less red tape.